Defining brand direction, identifying opportunities, and developing strategies that connect creative ambition with business objectives.
- Brand positioning
- Go-to-market strategy
- Marketing planning
- Audience insights
- Strategic advisory
Services.Independent practiceMontréal / International
Working with brands and creative teams to develop strategies, build partnerships, and lead campaigns and projects from concept through delivery.
Brand & Marketing Strategy
Defining brand direction, identifying opportunities, and developing strategies that connect creative ambition with business objectives.
Brand positioning · Go-to-market strategy · Marketing planning · Audience insights · Strategic advisory
Partnerships & Brand Experiences
Developing strategic partnerships and brand experiences that connect brands with their audiences and communities.
Partnership strategy · Partnership development · Brand collaborations · Activations & events · Community initiatives
Campaign Development & Execution
Leading campaigns and creative projects from concept through delivery, overseeing creative development, production, and execution.
Campaign development · Creative direction & briefs · Production oversight · Project leadership · Creative production