Running Series.Marketing Strategy & Community EngagementSaucony + HOKA + adidas + Altitude Sports / 2026
Project role
Location
An original three-city running initiative developed to strengthen brand credibility and connect with local running communities.
Developed the overall strategy, defining the objectives, target audience, creative direction, and partnership opportunities.
Built the PR and communications plan and secured internal approval. The three events were subsequently executed by a dedicated production team.
Outcome
03
brand activations
03
brand partners
180
total participants
285K
total campaign impressions