Beyond the Summit.Integrated Brand CampaignThe North Face + Altitude Sports / 2024
Project role
Film roles
An integrated brand campaign built around an original documentary following The North Face athlete Emma Deguara's ascent of Aconcagua. Bringing together film, marketing, and a premiere event, the project connected athlete storytelling with a wider brand experience.
Led the project from initial concept and campaign strategy through production and rollout, including the development of the documentary and its premiere event.
The campaign brought together social media, email, paid media, PR, athlete collaborations, and retail activations to build brand awareness and support visibility for The North Face Summit Series collection.
Outcome
3.18M
campaign impressions
200K+
documentary views
125+
sold-out premiere attendees