Downcycling Workshop.Brand Activation & CommunicationsPeak Performance + Altitude Sports / 2025–2026
Project role
Location
An upcycling workshop presented by Peak Performance and Altitude Sports, bringing together a curated group of community opinion leaders to transform pre-loved jackets into personalized bags.
Led communications and PR strategy for Altitude Sports, overseeing audience targeting, influencer outreach, and the selection of community opinion leaders.
Collaborated with Peak Performance and creative partners to align communications and coordinate the activation from planning through execution.
Outcome
400K+
Total activation reach
25+
Organic creator posts & stories